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The bike industry loves to talk about features (tube shapes, materials, etc). But a feature is useless without a benefit! Ask yourself, would you prefer a poorly engineered frame made of “Ultra High Modulus carbon” (a feature)? Or an intelligently engineered frame that uses the material to create something lighter, stiffer and stronger (real benefits)? Even more than benefits, you want experiences. The aforementioned lightness & stiffness may be benefits, but what you really want is the experience of higher performance, through quicker acceleration and better climbing.
This is why we list not only features, but also the accompanying benefits and experiences. To recap:
Product Feature: “Which innovative shape, material or design solution was used on this frame?”
Technical Benefit: “What is the advantage of this shape, material or solution?”
Rider Experience: “How does this feature & benefit change my riding experience?” This usually involves experiencing higher performance or more comfort. Some features also offer an esthetic experience, and although we would never sacrifice performance or comfort for beauty, sometimes you can have it all.
| Product Feature |
Technical Benefit |
Rider Experience |
| Integrated water bottle or storage unit |
Water bottle shape completely unified with the downtube and seattube optimizes airflow around this area (compare with standard round bottle stuck on aero tubing). |
Higher performance: Lower aerodynamic resistance means more speed for the same Watts you generate. |
| Integrated rear brake inside chainstays |
With nothing sticking out, nothing can catch air and create drag (compare with brakes on seatstays or brakes hanging under the bottom bracket – invisible for the eyes but not the wind). |
Higher performance: Lower aerodynamic resistance means more speed for the same Watts you generate. |
| Custom fork with integrated fork crown |
One shape for fork crown and headtube/downtube minimizes airflow disruption, resulting in lower aerodynamic resistance. |
Higher performance: Lower aerodynamic resistance means more speed for the same Watts you generate. |
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